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Email Verification: Real Time API – Best Practices

We have discussed email verification in several of our previous articles and posts. But, today, we are going to focus on real-time API verification and try to explain it a little better for you. This article will discuss what Real Time API is, why it is useful, what are its most immediate benefits for your business as well as how to make the most of it by giving you some suggestions to help you get the most value from your real-time verifications by adopting some of the professionally recommended practices.


What is Real-Time API and why it is useful?

Any marketer or business person in the world today realizes just how important is the quality of your contact data to the success of your business. The more accurate your email lists are the higher your chances are of reaching out to real customers, delivering your content to real email addresses and establishing a correspondence with your clients; the lesser the quality of your customer emails is the higher are your chances of sending emails to addresses which are invalid, fake, incorrect or disposable, thus increasing your bounce rate, decreasing your sender reputation and harming your relationships with the Email Service providers.

Now more than ever marketers are relying on their ever-growing customer email address lists, however, the risk that comes with a greater quantity is increased amount of typos, fake or invalid email addresses. The effort required to go through all those emails making sure they are valid is beyond comprehension. Efficient list building, as well as solid email address management, is essential to collecting correct data, sending out emails to addresses that are deliverable as well as avoiding any legal or customer service troubles.

One way of solving this problem is to send your email address list to a trusted email verifier and get an extensive report on the status of each email. However, there is a simpler way of making sure that the emails in your customer email address list are correct and valid from the start. Here is where Real Time API verification comes in.It is a system which allows real-time email verification and prevents faulty entries that are sure to harm your reputation, affect your business, and eventually inevitably cost you in both sales and customers.


What are the immediate benefits of Real-Time API?

Real-Time API verification allows email verification at the very point of entry of an email. Integrating Real-Time API within your website or application is the best option to verify emails. This allows your customers and users to have the best experience using your app or website because it prevents spamming and the very frequent occurrence of email entry mistakes.

More often than not your customers are not even aware that they put their email address down incorrectly. With Real Time API integration you make sure that the users who are interested in getting your emails really do get them by making sure that they put down their correct email address for contact. The system itself notifies them if there is an error which is fixed in real time giving you peace of mind and your users the service they requested and expected. The usefulness is in its simplicity of operation. Our Real-Time API integration allows your website users to immediately correct any possible errors in their email entry making sure that you only work with correct and valid email addresses from the very beginning and at the same time it saves you time and energy.

Here we have compiled some of the best practice suggestions to consider when implementing a Real-Time API verification within your website or application that we believe you might find very useful.Scroll through the list for out top five recommendations!


Real-Time API – best practices:

  1. EmailMarker offers 24/7 assistance and technical support.

Our technical support team is at your disposal to help you with any technical issues that might arise during the Real Time API integration. We pride ourselves on our availability to answer any questions that you or your developer might have at any moment a need arises. Please do not hesitate to contact us immediately. Our teams are always happy to help.

  1. Record all the data that it might be needed in the future.

We at EmailMarker do not collect data which is entered in your system to be verified and that is why we are not able to provide back a list of emails that your integrated Real Time API has verified. We advise that you record all of your data that you might think that you will need in the future for various purposes from analysis to statistics.

  1. Make sure to keep your API key secure.

We strongly recommend that you protect your API key.

  1. Block all disposable email addresses as well as invalid email addresses.

The reason for recommending that you block disposable as well as invalid email addresses, despite disposable being valid at least for the time being, is that disposable email addresses have an expiration date. They will become invalid very soon after their date of creation. Both invalid email addresses and disposable email addresses are something that we strongly recommend that you prevent from entering your customer email address lists because they might seriously harm your sender reputation.

  1. Allow Unknown, Accept All, as well as Valid status email addresses.

This may sound a little counterintuitive especially since in our EmailMarker guide to reading email status reports we listed email addresses marked as “accept all” and “unknown” as risky. However, we also explained that they are valid as well as real. Because you would not want to interrupt your user flow you might want to allow these types of addresses to pass through your system. The risk of hitting a risky one is very small so there is no need to block all “accept all” and “unknown” email addresses in your system. In any case, proceed with caution regardless.